Northern Iowa Athletic Marketing

Panther Sports Marketing is responsible for promoting University of Northern Iowa Athletics and its 17 varsity sports.  Our goal is to increase attendance at Panther sporting events and foster a fan-friendly game atmosphere consistent with the mission of UNI Athletics and the University.  The UNI Athletic Marketing department is committed to providing the best possible game day experience for all Panther fans, ensuring a great atmosphere for both our student-athletes and fans.

Game days involve elements of hospitality, entertainment, in-game promotions, ticket sales, advertising campaigns and coordination of the video board production and public address announcements.  The UNI Athletic Marketing department also administrates the UNI Spirit Squads and UNI Licensing and Trademark program.

The overall philosophy of UNI Athletic Marketing is to increase attendance, awareness and support for all sports by creating an entertaining environment while maintaining a traditional collegiate atmosphere.